Camillo Companies Brands Install Pink Cables, Don Pink Outfits for Breast Cancer Awareness Month
Camillo Companies brands teamed with Builders Post-Tension (BPT) to help raise money for Breast Cancer Research
Each October, people around the country recognize Breast Cancer Awareness Month, an annual campaign that helps raise money for and awareness of the fight against the disease and how it impacts women around the country. showed support for the cause by installing pink cables to reinforce home foundations.
During Breast Cancer Awareness Month, Camillo Companies brands like Legend Homes and Princeton Classic Homes partner with Builders Post Tension (BPT), a full-service concrete reinforcement materials and rebar supply company, to install limited-edition pink cables in new homes throughout the Houston area.
BPT’s pink cables represent the strong support systems and medical care available to women who have been diagnosed with breast cancer. Likewise, Legend Homes and Camillo Properties employees were encouraged to wear pink to the office during a “Pink Friday” day to bring attention to the awareness efforts.
Breast cancer is the most common cancer that impacts women. In the United States this year, breastcancer.org estimated that 287,850 new cases of invasive breast cancer would be diagnosed, and an estimated 43,250 women would die from the disease. Nearly 13% of U.S. women will develop breast cancer over the course of their life.
Yet research continues to make breakthroughs in treatment. According to the American Cancer Society, “breast cancer death rates have been decreasing steadily since 1989, for an overall decline of 43% through 2020.”
Local awareness and fundraising efforts help fund these developments. In 2022, BPT donated more than $30,000 to various breast cancer research and awareness organizations.
